Why I took Journalism – Part I

I am a mass media student studying in one of the best colleges in Mumbai. ( Not like saying this cause I’m in the college) 

I’m in final year and we have to decide whether we want to take up advertising or journalism. To make such a huge decision, the first two years of college are spent studying a variety of subject of advertising and journalism. You get to learn about filmmaking, understand Public relations, Marketing, And so on.

However, I have always loved ad lectures. And I honestly joined my college with the mindset that I’ll take Ad. But life always works out in different ways.

I will run you through how I felt sitting in an ad class in college.

(lights off) 

Because college is rather dramatic that way.

• 30 second to 1-minute ad plays
• In awe of the brilliance shown on screen
• Somewhat inspired

( teachers walks up near the table/ sits on it)

( Asks class for their opinion)

• blank faces, pin drop silence •

(She then begins explaining the ad, in ways you never looked at it)

One of the most fascinating things I learnt in ad class was that in a country like ours (India) uses the ‘ emotional card really well. ( throws bucket of emotions on customers) Baam, ‘ PRODUCT SOLD OUT.’

Now that’s what I thought the ad would be in my 3rd year. But nope. I was wrong.

Luckily college is nice that way and gave us a month to decide which subject you wanted to take and allowed you to sit for both lectures. ( God bless their soul)

And thus the journey began AAAAAAAAAAAAAND